Head of Social Media - Luxury

Job description

About the Role:

• Develop and implement a comprehensive social media strategy that aligns with the company's goals and objectives.
• Manage all social media platforms, including content creation, scheduling, and community engagement.
• Analyze social media data and metrics to track performance, identify trends, and make data-driven decisions.
• Stay current with social media trends and best practices to ensure the company remains competitive and innovative.
• Collaborate with cross-functional teams to integrate social media efforts with overall marketing strategies.
• Lead and mentor a team of social media specialists to ensure goals are met and the team is productive.
• Manage the social media budget effectively to maximize ROI and achieve strategic objectives.
• Develop protocols and strategies for managing social media crises or negative feedback.

About the Candidate:

• Bachelor's degree in marketing, communications, or related field.
• 10+ years of experience in social media management.
• Strong understanding of social media analytics and tools.
• Excellent communication and leadership skills.
• Creative thinking and strategic mindset.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

If you are ready for above, pls share your CV to calvin.wan @ charterhouse.com.hk for a confidential chat.