Regional Brand Manager - Retail (Japanese Speaking)

Job description

About the Role:

1. Brand Strategy Development:
• Develop and implement comprehensive brand strategies to drive brand awareness, customer engagement, and sales growth in the Japanese market.
• Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.
• Define brand positioning, messaging, and value proposition tailored to the Japanese audience.
2. Marketing Campaigns:
• Plan and execute multi-channel marketing campaigns, including digital, social media, print, and in-store promotions.
• Collaborate with the creative team to develop compelling marketing materials that resonate with the Japanese audience.
• Monitor and analyze the performance of marketing campaigns, making data-driven adjustments to optimize results.
3. Product Launches:
• Lead the planning and execution of product launches in the Japanese market, ensuring alignment with brand strategy and market demand.
• Work closely with the product development team to ensure that new products meet the needs and preferences of Japanese consumers.
4. Partnerships and Collaborations:
• Identify and establish partnerships with influencers, media outlets, and other brands to enhance brand visibility and credibility in Japan.
• Negotiate and manage collaborations that align with the brand's values and objectives.
5. Retail Strategy:
• Collaborate with the retail team to ensure consistent brand representation across all retail channels, including e-commerce and physical stores.
• Develop and implement strategies to enhance the in-store customer experience, ensuring it reflects the brand's identity and values.
6. Budget Management:
• Manage the brand's marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Track and report on budget performance, making adjustments as necessary.
7. Team Leadership:
• Lead and mentor a team of marketing professionals, providing guidance and support to achieve brand objectives.
• Foster a collaborative and innovative team environment.

About the Candidate:

• Bachelor's degree in Marketing, Business, Fashion, or a related field.
• Minimum of 5 years of experience in brand management, marketing, or a related role within the fashion retail industry.
• Fluency in Japanese (both written and spoken) is essential.
• Strong understanding of the Japanese market, consumer behavior, and fashion trends.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Creative thinker with a passion for fashion and branding.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

If you are ready for above, pls share your CV to calvin.wan @ charterhouse.com.hk