Marketing & Ecommerce Director

Job description

About the Role:

1. Marketing Strategy & Leadership

• Develop and execute an integrated omnichannel marketing strategy to drive brand growth, customer engagement, and sales across digital and physical retail.
• Lead a high-performing marketing team (digital, brand, retail, CRM, performance marketing, and creative).
• Collaborate with cross-functional teams (merchandising, sales, eCommerce, IT) to align marketing efforts with business goals.
• Monitor industry trends, competitor strategies, and customer insights to refine marketing approaches.

2. Digital & Ecommerce Marketing

• Oversee eCommerce marketing, including website optimization, SEO/SEM, paid media (Google Ads, Meta, TikTok), email marketing, and affiliate programs.
• Manage performance marketing (paid social, PPC, display ads) to maximize ROI and customer acquisition.
• Enhance customer experience (CX) across digital platforms, ensuring seamless UX, personalization, and conversion optimization.
• Lead content & social media marketing, including influencer partnerships and community engagement.

3. Retail & Offline Marketing

• Develop in-store marketing strategies, including promotions, visual merchandising, and experiential activations.
• Plan and execute local marketing initiatives, events, and partnerships to drive foot traffic and brand loyalty.
• Oversee traditional advertising (print, radio, OOH) where applicable.

4. Brand & Customer Engagement

• Strengthen brand positioning and messaging across all channels.
• Develop loyalty programs and CRM strategies to enhance customer retention and lifetime value (LTV).
• Leverage data analytics to track KPIs (traffic, conversion, CAC, CLV) and optimize campaigns.

5. Budget & Performance Management

• Manage the marketing budget, ensuring efficient allocation across channels.
• Analyze campaign performance and adjust strategies based on data insights.
• Report on marketing ROI to senior leadership.

About the Candidate:

• 8+ years of marketing experience, with at least 3 years in a leadership role (retail/eCommerce preferred).
• Proven success in omnichannel marketing, blending digital and offline strategies.
• Expertise in eCommerce platforms (Shopify, Magento, etc.), Google Analytics, CRM, and ad platforms.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or related field (MBA a plus).

If you are ready for above, pls share your CV to calvin.wan @ charterhouse.com.hk