Marketing Director

Job description

About the Role:

1. Global Brand Strategy & Positioning

• Craft a visionary marketing strategy that elevates the alliance's influence across continents.
• Unify messaging globally while tailoring approaches to resonate with regional markets.
• Establish the alliance as the go-to thought leader, shaping the future of quality management through insights, innovation, and authority.

2. Digital & Content Marketing

• Command the alliance's digital ecosystem-website, social media, SEO, and email campaigns-ensuring maximum engagement and reach.
• Spearhead high-impact content-whitepapers, case studies, webinars, and blogs-that showcases the alliance's expertise and value.
• Forge strategic media partnerships with top industry publications to amplify our voice and reach.

3. Member Engagement & Growth

• Design compelling initiatives to attract elite firms and deepen engagement with existing members.
• Collaborate with member companies to co-create powerful joint marketing campaigns.
• Lead world-class global events-from high-profile conferences to intimate workshops-that drive collaboration and innovation.

4. Lead Generation & Business Development Support

• Develop high-converting campaigns that generate premium leads for member firms through alliance channels.
• Leverage data-driven insights to optimize strategies, track ROI, and deliver measurable impact.
• Equip business development teams with cutting-edge marketing collateral that wins opportunities.

5. Market Research & Competitive Intelligence

• Stay ahead of industry trends, competitor moves, and emerging opportunities to keep the alliance at the forefront.
• Deliver actionable insights that shape alliance strategy and enhance member value propositions.

6. Stakeholder & Partner Management

• Build strong relationships with alliance leadership, member firms, and external partners.
• Manage key vendors, event organizers, and digital platforms to ensure seamless execution of global initiatives.