Senior Brand Manager - Global FMCG Principal

Job description

We are seeking a dynamic and experienced Senior Brand Manager to join our fast-paced FMCG team. The ideal candidate will be responsible for developing and executing brand strategies that drive growth, enhance brand equity, and improve market share.

Key Responsibilities

• Lead the development and implementation of brand strategies to achieve business objectives and drive market penetration.
• Conduct comprehensive market research and analysis to identify consumer trends, competitive landscape, and growth opportunities.
• Collaborate with cross-functional teams to innovate and improve product offerings based on consumer insights and market needs.
• Plan, execute, and evaluate marketing campaigns across multiple channels to maximize brand visibility and engagement.
• Manage the brand budget effectively, ensuring optimal allocation of resources to achieve marketing goals.
• Work closely with sales, R&D, and supply chain teams to ensure alignment and execution of brand initiatives.
• Monitor and analyze brand performance metrics, adjusting strategies as necessary to achieve targets.
• Build strong relationships with consumers through effective communication and engagement strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years of experience in brand management within the FMCG sector.
• Proven track record of successfully managing brands and driving growth in competitive markets.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with a passion for brand storytelling and consumer engagement.
• Proficient in digital marketing tools and techniques.

If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, Web: www.charterhouse.com.hk